| | Description | |---------------|-----------------| | Definition of SGI | Introduces "synthetically generated information" as any audio, visual, or audio-visual content that is artificially or algorithmically created or altered to appear authentic and realistic | | Mandatory Disclosure | Platforms must prominently disclose SGI at upload with unalterable metadata or unique identifiers tracing content origin | | Accelerated Takedown | Platforms must remove unlawful SGI within 3 hours of notification, with a tighter 2-hour window for sensitive content like non-consensual deepfake nudity | | User Awareness Requirements | Platforms must periodically inform users about their obligations and consequences of non-compliance, with specific warning requirements for SGI generation tools | | Safe Harbor Provision | Platforms that knowingly allow synthetic content violating the rules risk losing safe harbor protection under Section 79 of the IT Act |
A more sophisticated form of fake photos or videos, deepfakes use artificial intelligence to create convincing images or videos that can accurately mimic a person's appearance and expressions.
The democratization of AI means that deepfake tools are no longer exclusive to tech experts. User-friendly mobile apps, specialized websites, and automated Telegram bots allow anonymous users to upload a target photo and generate a highly realistic, manipulated image or video within minutes. This ease of access has caused a massive spike in non-consensual altered media across the internet. High-Profile Cases and the Psychological Impact
Social media networks and search engines are increasingly deploying automated detection algorithms to identify and remove deepfakes before they achieve viral reach.
Recent reports highlight a disturbing rise in fake and AI-generated imagery targeting Bollywood actresses, with recent controversies involving creating non-consensual "bikini photos" and actresses like Janhvi Kapoor and Sreeleela speaking out against digital violations. Major Recent Controversies
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Bollywood actresses, being among the most popular and recognizable figures in India, have long been targets of fake photo creators. These manipulated images often feature actresses in compromising or scandalous situations, which can damage their reputation and lead to harassment, online abuse, and even physical threats.
While technology will continue to advance, our empathy and critical thinking remain the best tools for combatting the spread of misinformation and protecting the integrity of individuals in the digital age.
Understanding the landscape of digital manipulation is essential for navigating modern media and protecting the dignity of women in the spotlight. The Evolution of Digital Manipulation
As digital citizens, the most powerful tool we have is skepticism. Before sharing, liking, or commenting on a controversial or explicit image of a Bollywood celebrity, pause and verify its authenticity. Sharing a deepfake, even out of curiosity, amplifies the harm done to the victim and rewards the malicious actors behind the creation. Treating digital content with a critical eye is the first line of defense in protecting online privacy and ethics.
Union Electronics and IT Minister Ashwini Vaishnaw emphasized that the digital world is not a "lawless frontier," reiterating that "what is illegal offline is illegal online". The framework has received international acclaim, with three countries explicitly stating they would like to make their framework like India's template.
