used in the main easyJet logo. While the logo is all lowercase, the Rounded Book font is often used in uppercase for a modern, thin, and fresh feel. UX Concerns
The EasyJet Rounded Book font is specifically engineered to balance friendly aesthetics with functional clarity.
Every design element of EasyJet Rounded Book aligns with the airline's core values: simplicity, efficiency, and friendliness. EASYJET ROUNDED BOOK FONT
EasyJet Rounded Book Font: The Friendly Face of Budget Travel
The font was developed as part of a branding expansion to modernize the airline's appearance while maintaining its approachable, "cheap and cheerful" personality. used in the main easyJet logo
In typography, ultra-bold rounded serifs are notorious for poor readability at small sizes. When EasyJet transitioned into a digital-first booking platform, using EasyJet Rounded Book for body text, terms and conditions, or flight itineraries was impossible; the tiny counters would "fill in" on low-resolution screens, turning text into illegible blobs. The Two-Tier Typographic System
While commands the brand identity, the carrier pairs it strictly with Futura for body text and digital communications to balance playfulness with high legibility. The Identity of the easyJet Font Every design element of EasyJet Rounded Book aligns
By using a Rounded Book weight, easyJet subconsciously tells the customer: "We are easy. We are approachable. We are not a stiff corporate airline." The rounded edges mimic the visual language of digital user interfaces (UI), making the text feel like a button you want to press rather than a contract you have to sign.
[ Cooper Black ] --> Used ONLY for "easyJet" and brand names (Soft, Friendly) + [ Futura ] --> Used for body text, websites, and booklets (Clean, Legible) = The signature easyGroup corporate identity. Anatomy of Cooper Black: Why It Feels "Rounded"
While you cannot use the official font, you can use its characteristics as inspiration. If you love the aesthetic, you should look for . These will give you a similar visual feel without infringing on any copyrights.
A brand font must bridge digital apps, print ads, and physical spaces. When evaluating a typeface, test it across all channels to ensure consistency. Conclusion