New subscribers traditionally receive a physical field manual alongside their first month's issue. Across the first 15 issues, Settle expands on this playbook, detailing the "Street Smart Email" system used to drive millions in sales across highly competitive niches. 3. Aggressive List Hygiene & "Repelling" Tactics
Ben Settle is a prominent copywriter and marketing strategist known for his "contrarian" approach to email marketing. His flagship product, the newsletter, is a high-ticket, print-only monthly publication that teaches readers how to monetize email lists through personality-driven, infotainment-style copy.
Unlike typical marketing advice that suggests sending occasional emails to avoid "bothering" subscribers, Ben Settle advocates for . The first 15 issues of Email Players lay the groundwork for this strategy, focusing on:
If you are new to Ben Settle’s world, you don't have to start by buying back issues. He offers a generous entry point:
: Frequency builds a stronger bond with the list and can actually reduce spam complaints by training the audience to expect regular content. Direct Sales ben settle email players 1 15 new
: It details 24 ways to make money with email, including unique subject lines and "weird" openings that force engagement. List Building & Bonding (Issues 2–6)
: Strategies for profiting from other people's products using "solo ads" and non-ad formats. The "Limbaugh" Method
In the crowded and often timid world of email marketing, Ben Settle stands as a provocateur. For over 15 years, his monthly print newsletter, , has taught a loyal following how to write emails that sell, using a direct, confrontational style that eschews modern corporate fluff. If you've come across the phrase "ben settle email players 1 15 new," you’re likely looking to unlock the foundational lessons from some of the newsletter’s earliest and most potent issues.
: The newsletter teaches how to combine entertainment with aggressive sales pitches (infotainment) to make emails "incapable of being ignored" by a core market. mixergy.com Detailed Review: Issues 1–15 Themes Aggressive List Hygiene & "Repelling" Tactics Ben Settle
Across the first 15 issues, several fundamental copywriting mechanics are introduced that remain core pillars of direct-response marketing: 1. The Art of the Invisible Segue
This comprehensive breakdown explores what makes issues 1 to 15 the blueprint for modern "infotainment" email marketing, how to access them, and how to apply these core strategies to your business today. What is the "Email Players" Methodology?
Instead of trying to please everyone, Settle encourages marketers to be unapologetically themselves to repel "freebie seekers" and attract high-quality buyers. Overview of Issues 1–15
Applying the —where 20% of your copy drives 80% of your results. Strategy The first 15 issues of Email Players lay
: How to use controversial or highly entertaining content so that both fans and "haters" stay engaged and buy. Monetization & Psych-Analysis (Issues 13–15)
Emailing your list every single day to build intense top-of-mind awareness and filter out passive looky-loos.
Here’s a concise, promotional-style write-up you could use: